In these digitally impacted times, influencer marketing is one of the new-fangled types of marketing. To understand its depth, first, the definition of influencers has to be made clear.
An influencer is someone who has the power to influence netizens. This is because they are popular and have a staggering amount of followers. They post on an exhaustive list of subjects that connect with a universal audience.
These influencers are contacted by companies to advertise and market their products on their social media platforms. Followers automatically wanting to imitate their idols emulate all their habits. This includes using the same products as them.
But often followers in their haste to blindly follow these influencers, instantly start purchasing and using such products. It’s not always that these products are genuine or cater to each and every person. For example, cosmetics or skin cream are to be used according to one’s skin type not according to other people’s reviews.
Thus, influencer marketing is the concept of celebrity endorsements in a content-driven digital marketing setting. The companies are trying to connect to the audience through an influencer, this makes it more of an emotional connection rather than a commercial transaction.
People consider influencers experts on the topic they post, they believe that whatever they endorse would be good, expecting that they have their follower’s best interests in mind. The resulting conclusion may or may not be satisfactory.
There are various types of influencers and companies choose them wisely anticipating their future customers. Social media influence has provided a platform to spread awareness as well as commit malpractices.
People have to be aware of who they follow, what they endorse, whether or not to blindly follow their regimes, and so on. This influence is always under the threat of being misused by a higher authority.